Web Site Development Five Mistakes
Web Site Development Five Mistakes
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Inn at The Rostay, Bethel, Maine
...And Why These Mistakes Could Cost You a
Huge Mistake #1: Creating a Website with so many bells and whistles most cannot view it before the click away (you have 7 seconds before they click away)!
In a recent study, top Internet marketers discovered that having a website created with heavy Flash, actually decreased the response from prospects and customers by as much as 370 percent!
Why: Your prospects and customers are most likely visiting your website using all types of different computers, connection speeds and Internet configuration settings. (Note: as of July 2008: 55% of US homes have Internet access and 79% of those have some type of hi-speed broadband access).
What may look great to one visitor may not even appear for another (many browsers have there flash turned off and in March 2008 one major Travel Portal which just spent millions on a new flash site is converting back to an html site as business is off so much)! You could very easily have shelled out thousands of dollars to have a website created using the Flash technology, only to find out that some of your visitors will never see it! (Not to mention the loading times can cause your visitor to close your site, never to return again.)
We can create flash segments to your web site but recommend these be done with care.
Huge Mistake #2: The "Internet Catalog" Approach
You see this all the time. Businessmen and women get online to sell their products or services, and have a site created for them that contains a link to everything they offer on one page. Their thinking goes along the lines of, "...well, I don't want to leave anyone out. If they come to my site, I want to make sure I have what they're looking for..." Of course this way of thinking could not be further from the truth.
Here's why: There's an ancient rule that goes back to the very beginning of direct-marketing on the internet, taught by the richest, most legendary and well-respected Internet marketers of all time... "When you give your prospects too many choices, they become confused and aren't sure what to do next. Confused people never buy anything."
Huge Mistake #3: Optimizing Your Sales Site for the Search Engines
You see this taught in nearly every "Internet marketing" course, manual or eBook out there... "You must optimize every page of your website for the search engines!"
Unfortunately certain words and phrases must be either re-worded (to make it "keyword rich") or taken out completely, just to be looked upon highly by the mighty search engines -- and this could kill your sales, literally overnight.
Here's why: When you or a hired web designer optimize your sales page (i.e. any web page designed to sell your products and services) to get a higher listing in the search engines, you're going to have to sacrifice the pulling-power of your sales copy (i.e. written sales material) just to get those higher listings. Sure, this can bring you more traffic -- but what good is all the traffic in the world, if your visitors arrive at your website and aren't compelled enough to read why they should order your product?
If funds are limited you must try to find a "balance" of SEO (Search-Engine-Optimization) mixed with promotional copy designed to sell your products and services.
But even better would be to create tiny "entry pages" for each keyword related to your product or service, (highly optimized for the Search Engines) and have them link to your main sales site! (We can show you exactly how to do this quickly and easily and get *massive* targeted traffic from the Search Engines - without ever touching your sales site!)
Huge Mistake #4: Having a "Graphics-Based" Website
Sure, in an age where only 20 percent of your browsers will read your copy strong graphics are critical... But in error were many surf the web with graphics turned off having a 100% graphically-driven website can actually distract your visitor away from your sales message?
Once you have hooked them with a pleasing graphic, your sales message (or "web copy") is The #-1 most important factor in a website that closes the sale and actually makes you money. If your visitors are paying more attention to your "professional graphics" than your sales message... you've just lost another sale.
You've got approximately seven seconds from the time your visitor arrives at your site, to the time they decide whether to buy your product, get more information or leave. If you've got a graphically-intensive website, your website will most likely still be loading past your seven-second time limit.
That's a "customer-killer" in and of itself - however, the real reason lies within the fact that the bigger, brighter and more beautiful your graphics are, the more they will distract your visitor from your sales message. And if your visitor is distracted even for one second, it could mean the difference between getting a sale, and losing a customer.
Huge Mistake #5: Designing a Website with Zero Marketing Experience
Most web designers have no idea how to make money on the Internet, with anything other than their design services. It's not their fault - they simply have no or very little marketing and sales experience. After all, they're just website designers...
However, having your website designed by someone with Zero internet marketing experience is like buying a street-car without an engine... it won't go anywhere, and it'll just waste your time and money!