Search Engine Marketing

“Once the site was completed, they provided the "technical know how" to get us registered with all the key search engines.”
- Richard P. Dacri, President
Dacri & Associates

Search Engine Marketing and Web Site Optimization

Search Engines, Registration Fees and Paid Web Links

A properly designed web site will be designed from two perspectives. It will both look good to the consumer and do its job to close the sale and generate revenue and it will look good to the search engines and will be found by the robots and spiders.

When we design your site, we design it to maximize its effectiveness in search engines including but not limited to properly formatted html tags, file names, title tags, keyword links, robot text files plus many more.

~ Word Count in the Body Text Area
~ Keyword Prominence in the Body Text Area
~ Keyword Frequency in the Meta Key Words
~ Word Count in the Meta Key Words
~ Keyword Prominence in the Meta Key Words
~ Keyword Prominence in the Link Text
~ Keyword Frequency in the Hyperlink URL
~ File Names
~ Page Titles
~ Keyword links
~ Links in body copy
~ Keyword phrases as header
~ Keyword phrases at base of page
~ Site Map.xml files
~ Doorway pages…

Plus we always include a favicon icon for branding your site!

If we did not initially design your site, we will optimize your site for the search engines and then register your site with the key search engines - Please call 207-468-5959 or email for a personalized quote.

Social Media and SEO -

SEO (Search Engine Optimization) is a constantly changing landscape. What worked well a few years ago for a web site to achieve top search results may actually be hurting a web site today.

The web is evolving and most recently Google has decided they want people to dictate internet popularity, not companies with fancy SEO techniques. So they have been tweaking their algorithms to put more and more emphasis on social media and relying on the masses to determine what properties to serve up to users.

What does this mean? What can we do? What can you do? What should we do? And what should you do?

What does this mean... first of all, you cannot fight it. You do not have to like it, but you cannot fight it, as you will not win. So as always, to be successful, we must embrace change.

What we at IMS-21 are doing for our clients:
1. We create new accounts for our clients on Facebook, Twitter, Google+ and more.
2. We make sure a client's presence on other Social Media sites (YouTube, TripAdvisor, Flickr, Pintrest, Yelp, Bing, Bing Local, Google Places, VisitMaine.com and others) are as updated, fresh and display the property or resort in the best possible light. That means we are making sure your locations on maps are accurate, that descriptions are up to date and as crisp as they can be, that your best most current images are displayed up front, videos uploaded where available and more.
3. We have an SEO and Social Media expert in the office full-time analyzing data and helping us with all the hours of work it takes to keep up with all of this for our sites and our clients.
4. We keep all of this Social Media updated on our clients behalf on all of these various outlets.
5. We add Social Media icons and links on clients web sites.

Search Engine Submissions
We have all received emails claiming to submit your website to 1,500 search engines for just $19.95/month or some such thing. Do not be fooled and do not sign up (and if you already have signed up, cancel).

Submitting your website multiple times does not improve your chances of ranking highly on the search engines. Once a search engine knows that your site exists, it will spider your site on a regular basis. Submitting your sites multiple time is only a waste of your time and of search engine resources. Take that time (or money if you’re using a submission service) and put it towards other optimization efforts that will have an effect such as content creation or link building.

These top three search engines receive over 97% of all searches. Plus, many of the smaller search engines receive their results from the larger ones.

Search Engine Percentages of traffic (Dec 2016):
Google - 75%
Bing - 8%
Yahoo Sites - 7%
DuckDuckGo - 2%
Ask.com - 1%
AOL.com - 1%
Baidu - 1%
All Others - less than <.1.37%

Spiderability
The ability for a search engine spider to get through your website quickly and easily is of a high degree of importance. The easier you make it for a spider to crawl your site, and the more relevancy you can add on the way, the higher your website will rank.

Paid/Sponsored Search Engines: You can boost your rankings with pay per click advertising. Bing/Yahoo and Google offer Pay per Click.

Link Popularity and Search Engine rankings
Link popularity plays an important role in the visibility of your Web site with search engines, particularly with Google. Without other sites linking to you, you're unlikely to climb to the top of the search results. In fact, some engines require at least one or more links coming to your Web site or they will drop you from their index.

When adding links, we concentrate on related and important links only. Sheer numbers are no longer important. What's important is that the more popular sites on the Web link to your site, as well as making sure that the links pointing to your site are relevant to your topic area. Don't make the mistake of thinking that link popularity isn't important or necessary. High link popularity combined with some basic keyword optimization is sometimes all it takes to achieve top rankings. It's crucial, in many cases, to the success of an online business.